Crystal Light x Brooke Averick

brand partnership visual campaign

2026

brandopus

I had the opportunity to help develop the visual campaign for Brooke Averick’s book tour in partnership with Crystal Light, supporting both the launch of Phoebe Berman’s Gonna Lose It and Crystal Light’s limited-edition “romance” flavor created for the BookTok audience. The challenge was to blend the playful personality of the book with Crystal Light’s refreshed visual identity to create a campaign that felt cohesive across both brands.

Beyond printed materials, the project expanded into environmental and experiential design. I considered décor, branded moments, and flexible activations that could adapt across multiple venues while maintaining a consistent visual language. From posters and swag to immersive event details, the goal was to create an experience that felt energetic, memorable, and celebration-worthy.